I first noticed this brand on a shirt that NEYO was wearing on a YouTube video (I usually notice weird little details). Initially I didn't know the brand but on a holiday shopping in Hong Kong I stumbled upon a pop up store because I had noticed the logo.
I wanted more of these cardigans but there was no store in Sydney that I knew that stocked this brand. Hence I started to search on eBay. However, on eBay there are so many fakes of this brand selling at only $30! Which is way below their recommended retail price. I did manage to acquire more of these cardigans through reference with the one I already owned and through communication with the seller. I'm posting a general guide to authenticating PLAY knitwear. For reference my cardigans are all crew neck.
Crew necks have 6 button holes and 7 buttons (1 is spare)
The spare button is attached to the care instruction tag. The tag would have a stamp in kanji. Also attached is spare thread
Buttons are mother of pearl and NOT plastic
Care instructions in English and French. Dry Clean Only.
Warning and more care instructions. The wool is thick and the quality of the fabric is noticeable.
The underside of where the buttons and buttonholes are placed have a cross grain ribbon lining.
Hope this helps for those who are planning on getting some knitwear online. Make sure you ask for plenty of photos from the seller. For me these cardigans are worth every cent because I've worn them so many times.